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Информация о клиенте

Название: Реал керамика
Категория: Кейсы
Дата: 03 апр 2017
Вебсайт: http://shop.rkeramika.ru/

Задача:

Главной задачей, поставленной перед нами, было увеличение количества клиентов интернет магазина.

Решение:

Задачу по увеличению клиентов мы разделили на две составляющих части:

  1. Увеличение целевого трафика на сайт.
  2. Увеличение конверсии.

Для того, чтобы увеличить целевой трафик, в первую очередь было четко сформировано определение типа трафика, который считался бы целевым.

Под такое определение попадал трафик только из поисковых систем, за исключением витальных запросов. Надо отметить, что список подобных запросов был достаточно обширным.

Так как каталог сайта был достаточным, мы выбрали стратегию «Продвижения по трафику». Она заключается в том, что помимо общей технической оптимизации сайта мы взяли на себя ответственность по заполнению каждой страницы сайта оптимизированным текстом. Т.е. чтобы собрать весь низкочастотный трафик, мы планомерно заполняем все карточки товара. А так как товары постоянно обновляются, то это работа на постоянной основе. Результатом проделанной работы стало увеличение трафика более чем в 1,5 раза:

image007.png

Что касается увеличения конверсии, то мы начали со сбора статистики посещаемости, поведения пользователей и продаж через сайт. Для этого мы настроили инструменты по сбору этих данных, настроили ряд целей, чтобы можно было видеть воронку продаж и оценить конверсию. Всё это позволило выявить слабые стороны в восприятии сайта. Согласовав необходимые доработки с заказчиком, нам удалось повысить конверсию с 1,39% до 1,7%:

image009.png

 

 


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